Henderson Fence


We helped Michigan's best and fastest growing fence company stay connected with their customers. Henderson Fence is dedicated to installing the highest quality custom fences. With that dedication, they've grown to have a customer base that have had a constant wait time. The great people at Henderson Fence asked us to create a website that would match the current amazing reputation. During our discovery, we found that the administrative staff was spending a lot of time managing their clients with simple updates.


Web Design, Mobile Responsive Design, Custom Functions, Logo Design, Visual Identity, Copywriting

What we did

To keep up with Henderson Fence's fast-growing reputation, we focused one three main areas to achieved a desired future state.

Visual Identity: We created a simple, highly recognizable logo and color scheme that paired with the company's core value.

Web Design: Henderson Fence is the ideal business in which they do a few things very well. We showcased their four main fences on their site, very simple and straight forward. During part of our discovery phase, we learned and addressed the first three of the most asked questions by their clients.  We displayed an easy to complete form that has had a successful conversion rate of 12%.

Job tracking functionality: The team at Henderson Fence had spent an incredible amount of time keep their customers informed, via phone calls, on the different stages of their job. We implemented a job tracking app on their site that the customers could check on their own. Additionally, the customer was notified with any status change via a template email. This resulted in a significant decrease in time spent manually notifying customers one of the many stages of their job from materials being order, permits, installation dates and more.

Let's work together

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